Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...
I used to think of the places where we work, study, and live as a stage—a backdrop to our lives unfolding before it. What I quickly learned is that, in reality, architecture is an active player in our ...
The Affordable Care Act is intended to bring new health insurance choices to American consumers but – unless we pay attention to the concept of choice architecture – consumers may not be able to ...
Researchers from Erasmus University, Columbia University, and University of Pennsylvania published a new paper in the Journal of Marketing that examines how the design of online marketplaces affects ...