Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

Everyone knows what an ideal sales process looks like: high-value prospects get immediate follow-up, data is shared quickly and accurately, and salespeople are unfailingly productive. Unfortunately, ...

In this special guest feature, Nick Hedges, President and CEO at Velocify, discusses the importance of prescriptive analytics and utilizing data effectively, particularly for B2B sales. Nick is a 15 ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Transformational changes have taken place in sales over the past two decades. One, B2B buyers now research online—meaning sales organizations don’t have the same visibility into their problems and ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Now and then, a terrific story falls through the cracks. But sometimes the topic is worth fighting for. That's the case when it comes to prescriptive analytics. Analyzing the data is one thing. Taking ...

The world is digitizing with increasing speed, and global interconnectivity is rising right along with it, generating abundant data. This data can facilitate more intelligent business decisions and ...

Transformational changes have taken place in sales over the past two decades. One, B2B buyers now research online—meaning sales organizations don’t have the same visibility into their problems and ...