To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

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Foundations are like bras—"the majority of people have the wrong one." That's what makeup artist Holly Gowers said when ELLE.com sought her professional help in finding six editors' matches once and ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies offered a ...

A solid skin care routine is the key to achieving that glowing complexion we all crave, but foundation certainly comes in handy whenever you need to fake it. This multitasking beauty basic can ...

Foundation is the everyday girl's Photoshop. A simple swipe of product camouflages blemishes, redness, and scarring. And just like Photoshop, when it's done correctly, it's invisible to the naked eye.

Finding the perfect foundation is a tall order, because there is no "perfect" foundation. While everyone can agree that a cool-tone red lip looks great no matter your eye color or skin tone, ...

Hunting down the perfect shade of lipstick or a flawlessly matched foundation already puts you in a front row seat on the struggle bus. Throw trying to find the best color corrector into the mix, and ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...