LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. While there's no end of things to measure, there are two distinct ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Opinions expressed by Entrepreneur contributors are their own. Call him a nerd, but David Rivers readily admits that each week, he waits with anticipation for a web analytics report to arrive from his ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

So you want to buy a Saab. If you’re looking to buy one in the United States, you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they ...

Has your company defined a Web analytics strategy yet? If your answer is no, then ask yourself: Why not? Companies with defined analytics programs are realizing double-digit growth in new Web site ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

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