Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

A vision statement is a concise, forward-looking statement that articulates an organization's long-term goals and aspirations. It guides decision-making and strategic planning, providing a clear ...

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...

Understanding these key components will assist you in articulating your organisation’s big picture purpose, activities and end goals. Vision is the highest-level purpose of the organisation. It ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...

Defining your ‘why’ is what separates your business from the masses, the mission you live beyond the drive for profit. It also inspires loyal employees, and gives them a chance to invest in something ...

Have you ever worked for someone who wasn’t clear on who they were, what they stood for or where they were leading you? This can be very confusing and demotivating. Developing a personal vision ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...