Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

67 is among the most coveted Brainrots in Plants Vs Brainrots. Its design features two characters, a red 6 and a yellow 7, standing next to each other, with the red one holding its partner by its neck ...

Luck is a critical factor in Plants Vs Brainrots gameplay because it determines the spawn rate of characters. The more the luck, the higher the chances of rare and larger Brainrots appearing on the ...

Roblox, a world-building video game, has about 40 million players under age 13 – or more than a third of its user base.

Roblox faced high expectations for its third quarter following recent growth from it runaway hit, ‘Grow A Garden.’ The ...

Tycoon games in Roblox can be a lot of fun, but they’re definitely better with friends. First 3 Player Tycoon in Roblox aims to accomplish that, letting up to three people run their own tycoon. It’s ...

What are the best Roblox games? Games aren't just better than ever for kids; the means of creating them are, too. The best example of that is Roblox: a massively multiplayer online game creation ...

More than 1,000 companies had 6.5 million reports of disruption, including Snapchat, Reddit, Roblox and Lloyds bank.

The Rust Belt is calling you and your squad to enlist in ARC Raiders, so here's how you can play Embark Studios' shooter on ...

Microsoft has said the idea of a video game exclusive locked to a single storefront has become “antiquated for most people,” ...

For free rubies and extra in-game cash, here are all of the currently working Raise Animals codes straight from the game's ...