@f1archived on Instagram: "Vodafone’s entry into Formula One marked one of the most visible commercial partnerships of the early 2000s, beginning with its high profile involvement at Ferrari before expanding into title sponsorship with McLaren. The brand used the global reach of the sport to reinforce its identity during a period when mobile communication was rapidly evolving, placing its red and white branding across race suits, team gear and some of the most competitive cars on the grid. Its p